Employing partnerships as a key tool, Weifa has built some of the strongest OTC brands in Norway. Partnering will also be essential as Weifa now pursues a pan-Nordic ambition in consumer health.
Brand-building expertise
Weifa has built some of the strongest OTC brands in Norway. This has only been possible through extensive professional partnering with major chains in the pharmacy as well as the grocery sector. Effective brand-building in the retail sector is about marketing communications, placing power and distribution. By tapping into professional environments in these areas, we have built valuable expertise and experience, as well as a powerful network. Weifa can thus be a high-value in-licencing partner for any company seeking to establish positions in the attractive Norwegian and Nordic OTC markets.
A Nordic ambition
Weifa’s ambition in the retail area is to become the leading locally-rooted pan-Nordic consumer health player. This will involve dedicated efforts within OTC as well as OTX (nutraceuticals and cosmeceuticals and medical devices (CE)). Different types of partnerships will be essential in achieving this goal, ranging from distributorships, co-selling and co-marketing to strategic cooperation and acquisitions. We are also open to out-licensing solutions, both for existing and new products.
Are you our next partner?
Weifa has set out on an ambitious journey of growth and expansion. Provided the right match of ambitions and professional focus, we can offer a rewarding experience for those who want to join us.
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